People love short videos. Facebook also come out with this reel videos feature. In every content marketing creator’s strategery, Facebook Reels are useful. Especially since you can use the content, you’ve already made for other purposes.
This blog post will tell you everything you need to know about Facebook Reels, including how to make and share your short videos. Also, we’ll talk about what Facebook reels need and how to get more people to watch them.
What are Facebook reels?
Reels are short and edited videos posted and shared on Facebook. Users can make their own videos and share them, or they can look around and find videos made by other people. It lets users add music, special effects, and other creative elements to their videos. These videos can then be shared on a user’s profile, in a group, or on a page.
What is the difference between reels on Facebook and Instagram?
Reels made on Facebook and Instagram are both short, edited videos that can be made and shared on their platforms. But there are some important differences between the two.
Facebook reels vs. Instagram reels
Audience
Individuals mostly use Instagram to share photos and videos, while businesses and organizations mostly use FB and groups organizations connect.
Discovery
Instagram has a dedicated Reels tab in the Explore section where users can find and watch these edited videos from other users. Reels on Facebook can be found in the User’s profile, group, or page.
Integration with other features
Instagram Reels can be shared on the User’s Instagram story, IGTV, and other social media platforms like TikTok, but FB can only be shared on Facebook.
Tools and Effects
Instagram Reels has a lot of creative tools and effects, like AR filters and effects, a music library, and editing tools. On the other hand, FB has fewer editing tools and effects than Instagram.
Creator Studio
Instagram’s Creator Studio gives creators more control over their Reels, including scheduling posts and tracking metrics like engagement and reach. Facebook doesn’t have this feature.
Comments
You can leave a comment when you watch on FB. If you’re watching on Instagram, you can only comment on it using the Instagram app or your Instagram account.
Likes
You can see how many people liked FB reels and who liked them. But on Instagram only see who liked Instagram reels.
Plays
When you watch Instagram videos, you can see how many times it has been played. A play is a video session with at least one millisecond of playback, but it does not include replays. The number of plays is based on both Facebook and Instagram. If you watch a reel on both Instagram and Facebook, it will count twice. Most reels made on Facebook will also show how many times they have been played.
How does the algorithm for Facebook Reels work?
The Facebook Reels algorithm considers several factors to decide which reels users see and in what order. Some of the things that are taken into account by the algorithm are:
Relevance
Based on the User’s interests, interactions, and activity on the platform, the algorithm shows reels that are most relevant to them first.
Engagement
The algorithm favors reels that get a lot of likes, comments, and shares because this shows how popular and relevant, they are to users.
Timeliness
The algorithm also looks at how long ago a reel was posted, giving more Favors posted more recently.
Creator
The algorithm also looks at how the creator uses their account. If the creator’s account has been flagged for breaking community rules, their reels may not be shown as often as other reels.
Interaction
The algorithm also looks at how users interact with reels, such as how often and for how long they watch.
Device and network
When showing reels, the algorithm also considers the User’s device and network, which can affect the quality of the video and the User’s experience.
What are the requirements for reels on Facebook?
Here are the things that a Facebook Reels video has to have:
Length
Video length should be from 15 seconds to 60 seconds long.
Format
Mp4 format or gif format.
Video content
These short videos should follow Facebook’s community rules, which say that violent, sexual, or hateful content is not allowed.
Add music
You can choose from Facebook’s music library or upload your audio.
It’s important to remember that Facebook may change the requirements for a Reels video as the feature gets better.
How to post Facebook Reels?
To post a reel on Facebook, you’ll need to have the Facebook mobile app on your device. Here are some steps to post it:
- Login to your Facebook app
- Click on the Icon
- Select the Reel feature option
- Tap and hold the record button to make a video, or tap the gallery icon to upload a video from your device’s camera roll.
- After you record or choose a video, you can edit it by adding music, effects, text, and other things.
- When you’re done making changes, tap the “Next” button.
- If you want, add a caption and location, and choose whom you want to see your reel.
- Tap the “Post” button to share your reel on Facebook.
You can also post Reels in groups or on pages if you are an admin.
How do you get more Facebook reel views?
Users can attract more audience to your reels on Facebook. These are Facebook reels monetization Requirements:
Make sure your content is optimized
Ensure your reels are high quality, interesting, and useful to your audience. Use interesting images with captions to make them easier for people to share.
Use hashtags
The hashtag is the best way to increase the audience. However, adding descriptions and captions in reels on Facebook engages more people.
Share your reels on other platforms
Share your reels on Instagram, TikTok, and other social media sites to reach more people and get more views.
Advertise your reels
You can use the paid promotion options on Facebook to advertise your reels and make them more visible.
Join challenges
Join Reel challenges on Facebook and use trending hashtags to get more people to see and interact with your videos. You can reach new viewers and get more views if you work with other creators in your niche.
It’s important to remember that building an audience and getting more views on Reels takes time and work. It’s important to keep trying over time and not give up.
Conclusion
Reels are short videos that have been cut together and can be made and shared on Facebook. They are like the short videos on TikTok, and the Reels feature on Instagram. Users can make their own videos and share them, or they can look around and find videos made by other people. To post reels on Facebook, you’ll need the Facebook mobile app and follow the steps to record, edit, and share the reel. Furthermore, User can also increase their audience on Facebook reels.
